Floral Design Trends: What Are Consumers Looking for?
Create Eye-Catching Arrangements by Keeping These Floral Design Trends in Mind
In retail environments, you only have eight seconds to impress your target audience before they move on to something else. That means your floral arrangements must stand out to grab attention and to ensure buyers pick your product over a competitor’s. But, it can be hard to keep up with consumer preferences, as they’re always evolving. How do you know what your target audience wants? To help you stay on top of consumer desires, we’ve gathered some of the hottest floral design trends.
Below, you’ll find five popular design aesthetics that can significantly enhance your floral arrangement’s appeal and ensure they captivate your clients. Understanding and applying these trends can transform your floral designs, making your business a go-to choice for customers seeking fresh and stylish arrangements. Let’s dive in.
Current Floral Design Trends
Sustainability
An overarching current trend in floral design is sustainability. Most consumers are moving towards sustainable floristry and gardening trends, which extends to the packaging used to showcase the arrangements.
Using sustainable and easily recyclable packaging options like BOPP, CPP, HDPE, mineral paper, and more, can appeal to a wider range of consumers. In fact, a whopping 72% of consumers said they are actively buying more environmentally friendly products, and they’re even willing to pay more for them. By using sustainable packaging materials, you can both lower your carbon footprint and potentially increase your sales.
Calm Nature
Now, let’s get into colors the colors and textures that best attract buyers. Many consumers are looking for a minimalist design that strikes a balance between inner peace and positive energy. Here, neutral colors are best combined with tranquil, muted tones. This results in a clean, balanced, and calming look that’s perfect for any environment.
Eclectic Culture
This design trend features unexpected, yet harmonious fashion. It maintains an eclectic mix of rich tones with a variety of bold patterns that create an energized warm ambiance that feels both traditional and fresh.
Grounded
The Grounded design trend is a soft, romantic aesthetic that takes inspiration from the English countryside. It features neutral colors like whites, grays, and browns combined with cheerful accent colors. The result invokes images of weathered barns, flower gardens, and cozy reading nooks.
Pure Contrast
Pure Contrast is all about embracing the unexpected with contrasting colors and shapes. These bold colors are best with uncomplicated patterns, creating a vibrant and exciting look that attracts attention.
Turn to Us for High-Quality Floral Packaging Supplies
Are you looking for high-quality floral packaging that matches current floral design trends? Turn to us. Since 1980, we’ve been providing floral packaging for customers all over the world. We’d be delighted to help you, too. Our continuous investment in state-of-the-art equipment ensures we can provide fast turnaround. Whether you’re looking for our stock products or a custom solution, we’ll get you what you need, when you need it.
Our team provides everything from floral sheets and sleeves to accessories and more. And we do so with sustainability in mind. Many of our products are made of recyclable materials like BOPP, CPP, and HDPE. We also offer compostable films and materials that reduce your carbon footprint. Additionally, we invest in machinery that further reduces our impact on the environment. Our laser anilox cleaner helps reduce water and energy consumption during the plate cleaning process. And, our regenerative thermal oxidizer destroys 99% of VOCs, almost completely eliminating any air pollution.
Let’s Get Started
If you’re ready to get new floral packaging that meets your needs, we’re here to help. Explore our stock options on our site, or contact us for a custom solution.