Gradients are back in a big way. Also called “color transitions” or “color fades,” gradients add visual interest to designs by gradually blending from one color to another (or from one color to another color- gradients aren’t limited to two shades).So, why are gradients making a comeback? Apart from the nostalgia factor (gradients were big in the 80’s and 90’s) the design is gaining popularity again because it’s eye-catching and helps break up boring or monotonous designs.
After years of traditional minimalism, which favors flat colors, dominating the design space-gradients using bright, luminous colors and interesting color combinations are being used to draw attention, stand out from the crowd, and make designs feel fresh and modern.
“color combinations are being used to draw attention”
That doesn’t mean that the use of gradients is necessarily a rejection of minimalism. In fact gradients are being used alongside many minimalist design elements (such as clean simple lines and stripping away the unnecessary)
…and sometimes as an upgrade to these elements, for example using a gradient in typography to draw iteh eye, or as a background in designs with large amounts of negative space to create visual interest.
Gradients also allow for more depth and mood in design, and can be very versatile in the feeling they bring to a design.
For example if you are trying to convey boldness, a color transition between different bright or neon colors will bring a lot of energy to the design. However if you are going for a more soft, or tranquil feel a single hue gradient or a palette that leverages pastel shades will give the design that feeling.